Conar files lawsuit against Gusttavo Lima for live with alcoholic beverages

This week, Conar, which is the National Council for Advertising Self-Regulation, opened an ethical process against advertising actions under the responsibility of Ambev (sponsoring brewery) convenient to Gustavo Lima's live.

The O Globo Group, the representation was opened from complaints received from several consumers, who considered that advertising actions lack care recommended by the Brazilian Advertising Self-Regulation Code for the disclosure of alcoholic beverages.

Another curious detail of the complaint is that it cites the lack of structure to restrict access to the content of the lives to minors and the repeated display of beer intake, potentially inciting the irresponsible consumption of the product.

Conar files lawsuit against Gusttavo Lima for live with alcoholic beverages

Lives of celebrities have been taking place around the world

But we know he wasn't the only one to do it, right? Nowadays, due to the new corona virus crisis, investment by singers in lives, full of sponsorships, is a reflection of the height in which society lives, as a precaution against the corona virus.

In addition, Conar also sought to highlight innovative advertising formats, but considers that “it must be reconciled with the fundamental principles of commercial communication in the segment, with the responsible disclosure of alcoholic beverages and without weakening care so that it is not disseminated to children and adolescents”.

Conar said there is no date for the trial.

Ambev recognized that in some previous lives the recommendations were not followed, but it is reinforcing all the norms with sponsored artists.

For this reason, Conar recognizes that the lives of singers and artists have taken on a relevant and creative role in keeping people indoors and providing a bit of entertainment.

With that, they promote the anti-crowding initiative, and people now have something to entertain themselves in their homes, but we know that this complicates with these procedural issues.

In addition, Conar said that in some lives, completely spontaneously, some guidelines were not followed by the singers.

The sector clarified that it is enforcing the rules given this new scope of virtual entertainment and we are more than ever committed to the responsible consumption of our products.

Friends, it's worth remembering that the live is the artist's particularity, often held at home, which represents a challenge.

Gustavo Lima's official response to Conar

The Cantor tried not to speak clearly about the subject, but preferred to claim that there are people who prefer to criticize, instead of observing what he, and other colleagues, have collected for good deeds.